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East London has certainly seen an increase in popularity in the last decade, making it arguably one of the most sought-after areas to live in London. Creatives types are drawn to the area’s cultural hub, as well as city workers keen to cut their commute into Canary Wharf.

For home hunters looking to put down roots in the East, the government-backed Help to Buy scheme can give an additional helping hand, meaning purchasers need just a 5% deposit to get on or move up the ladder.

Spotlight on Loughton

Boasting zone 6 travel connections, Crest Nicholson’s Infinity development in Loughton, Essex, is ideal for the commuter lifestyle. For those looking for the best of both worlds - an escape to the country, whilst also enjoying direct links to Liverpool Street in just over 30 minutes, there are two apartments remaining.


Ready to move in now, purchasers will benefit from an established community with a wide variety of amenities on its doorstep. Featuring a first-class internal specification, all apartments offer light and airy living spaces. Residents will also have access to a large communal rooftop terrace, ideal for socialising. 


With the Lee Valley on its doorstep, residents are able to enjoy the open-air, green spaces, and nature walks; for those who prefer a more active lifestyle there is a wide range of outdoor activities on offer including cycling, white water rafting, and horseback riding.


The last two-bedroom apartments are priced at £420,000, both available on the Help to Buy scheme.


For more information on Crest Nicholson visit