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HOW WE CREATE VALUE FOR OUR STAKEHOLDERS

Our business model is centred on our purpose to build great places for our customers, communities and the environment. Guided by our strategy, we carefully select resources and partners to create value for all stakeholders by building quality homes in desirable locations.

Resources and Relationships

People

  • Experienced, dedicated and diverse workforce
  • Robust Safety, Health & Environment processes to keep everyone safe.

Natural and manufactured resources

  • High quality building materials
  • Commitment to reducing waste and carbon emissions throughout our value chain.

Partnerships

  • Carefully selected business partners and projects
  • Close relationships with regulatory and industry bodies to help shape the future of housing
  • Relationships with landowners and engagement throughout the development process.

Customers

  • Commitment to delivering five-star customer experience
  • Focus on customers’ needs to ensure first class service is provided at every stage of the buying process.

Design and innovation

  • Attractive and flexible design of our Legacy Collection house type range to improve quality and operational efficiency
  • Investment in innovative sales and marketing tools
  • Modern technology to support safety, quality and service.

Financial resources

  • Supportive shareholders
  • Diverse capital structure and a prudent approach to risk.

WHAT WE DO

Focused divisional businesses

  • Regional housebuilding operations with local expertise and relationships, enabling effective and efficient delivery of new homes
  • A dedicated PSL division developing multiple channels to market and promoting strategic land.

Design, planning and placemaking

  • Energy efficient house type range with interior and exterior flexibility, to cater to a range of customers and adaptable to local design policies
  • Placemaking expertise to create a strong legacy of vibrant communities with a mixture of homes and tenures.

Land

  • Operational efficiency programme and reputation for placemaking supports land acquisition at appropriate margins
  • Strategic land capability allows us to promote sites through to approval and earn superior returns
  • Partnerships developed with land owners and local authorities to secure planning permission in a timely manner.

Construction

  • Championing best practice in build, choice of materials and waste management, with cross-team functional forums embedding and sharing best practice including safety, quality and energy efficiency.

Selling our homes

  • Highly trained, passionate sales executives delivering high quality service, supported by focused marketing channels to reach customers in the most targeted way
  • Our PSL division bring forward a range of ownership tenures including affordable, shared ownership and PRS.

Quality and customer service

  • Aiming to provide the best customer experience throughout the home-buying process, with a ‘right first time’ approach to the quality of homes, sales support and after care.

THE VALUE WE CREATE

INVESTORS

Compelling investment proposition setting out how we realise value from our high quality portfolio of assets.

CUSTOMERS

Five-star customer experience with quality products in desirable locations.

OUR PEOPLE

Investing in people to develop the skills that we need and enhancing our reputation as an employer of choice.

SUPPLIERS

Being a long-term and trusted partner to suppliers and subcontractors.

COMMUNITIES AND THE ENVIRONMENT

Creating a positive environmental and social legacy through strong community relationships and investment in social infrastructure.

GOVERNMENT AND OTHER BODIES

Regular engagement with Government to understand its priorities and to share our expertise to support effective regulation.

Value for society

We are committed to creating a positive legacy and long-term value for society by building quality homes in desirable locations.