Business model

Resources and Relationships

People

Natural and manufactured resources

Partnerships

Carefully selected business partners and projects
Close relationships with regulatory and industry bodies to help shape the future of housing
Relationships with landowners and engagement throughout the development process.

Customers

Commitment to delivering excellent customer service
Focus on customers' needs to ensure first class service is provided at every stage of the buying process.

Design and innovation

Attractive and flexible design of our house type range to improve quality and operational efficiency
Investment in innovative sales and marketing tools
Modern technology to support safety, quality and service.

Financial resources

WHAT WE DO

Focused divisional businesses

Regional housebuilding operations with local expertise and relationships, enabling effective and efficient delivery of new homes
A dedicated Partnerships and Strategic Land division developing multiple channels to market and promoting strategic land.

Design, planning and placemaking

House type range with interior and exterior flexibility, to cater to a range of customers and adaptable to local design policies
Placemaking expertise to create a strong legacy of vibrant communities with a mixture of homes and tenures.

Land

Operational efficiency programme and reputation for placemaking supports land acquisition at appropriate margins
Strategic land capability allows us to promote sites through to approval and earn superior returns
Partnerships developed with land owners and local authorities to secure planning permission in a timely manner.

Construction

Championing best practice in build, choice of materials and waste management, with Functional Forums embedding and sharing best practice including safety, quality and energy efficiency.

Selling our homes

Highly trained, passionate sales executives delivering high quality service, supported by focused marketing channels to reach customers in the most targeted way
Our Partnerships and Strategic Land division bring forward a range of ownership tenures including affordable, shared ownership and private rented sector.

Quality and customer service

Aiming to provide the best possible customer experience throughout the home-buying process, with a ‘right first time’ approach to the quality of homes, sales support and after care.

THE VALUE WE CREATE

INVESTORS

Compelling investment proposition setting out how we realise value from our high quality portfolio of assets.

CUSTOMERS

High-quality customer service experience with quality products in desirable locations.

An open and honest culture embracing diversity and inclusion.

OUR PEOPLE

Investing in people to develop the skills that we need and enhancing our reputation as an employer of choice.

SUPPLIERS

Being a long-term and trusted partner to suppliers and subcontractors.

COMMUNITIES AND THE ENVIRONMENT

Creating a positive environmental and social legacy through strong community relationships and investment in social infrastructure.

GOVERNMENT AND OTHER BODIES

Regular engagement with Government to understand its priorities and to share our expertise to support effective regulation.

Value for society

We are committed to creating a positive legacy and long-term value for society by building quality homes in desirable locations.