We monitor our business performance using a range of key performance indicators (KPIs).

Our KPIs align with our four foundations and five strategic priorities. We use these KPIs to improve the quality of our business and ensure that we deliver value to all our stakeholders.

Sustainability & Social Value

Greenhouse gas (GHG) emissions intensity


The GHG emissions intensity reflects our scope 1 and 2 emissions per 100 sq. m of completed homes. It includes business travel via company cars, fuel and energy used on sites and in offices.

Waste intensity


Waste intensity reflects tonnes of construction waste per 100 sq. m of completed homes.

Social infrastructure contributions


Social infrastructure contributions through s106 and Community Infrastructure Levy (CIL) payments that were committed to in 2020. This is the first year we have included this KPI.

Safety, Health, Environment

Annual Injury Incidence Rate (AIIR)


AIIR represents the number of accidents in the year normalised per 100,000 people at risk on-site.


Voluntary employee turnover


The percentage of leavers during the year by reason of resignation or retirement as a proportion of total employees at the end of the year.

Employee engagement survey index


Satisfaction of employees based on our most recent engagement survey. There was no survey in 2019.

Financial Targets

Unit completions


Sales of homes recognised in the year including our proportion of those held in joint ventures.

Return on capital employed (ROCE)


Adjusted operating profit before joint ventures divided by average capital employed.

Gearing including land creditors


Net (cash)/borrowings plus land creditors divided by closing capital employed.

Earnings before interest and tax (EBIT) margin


EBIT margin reflects the returns before interest, joint ventures and tax achieved by the business.

ROCE, gearing including land creditors, EBIT margin and adjusted overhead efficiency are alternative performance measures.