All you need to know about buying a new home with Crest Nicholson
Our buying schemes can help you move sooner
Building great places for our customers, communities and the environment
Crest Nicholson create well designed, high quality homes in sustainable communities
We use 12 key performance indicators to monitor our progress against our strategic objectives. These are the key metrics that we use to measure the performance and health of the business.
Financial
Return on capital employed (ROCE)1
22.4%
Definition
Adjusted operating profit before joint ventures divided by average capital employed.
Why we measure
Illustrates how eff ective the Group’s capital allocation is in delivering returns
Earnings before interest and tax (EBIT) margin1
15.4%
Definition
EBIT margin (operating profit margin) reflects the adjusted profit before interest, joint ventures and tax achieved by the Group, divided by revenue.
Why we measure
Assesses the financial efficiency of our business operations before any one-off cost.
Unit completions
2,734
Definition
Sales of homes recognised in the year including 100% of those held in joint ventures and on an equivalent unit basis. FY20 sales of homes recognised in the year including our proportion of those held in joint ventures and not on an equivalent unit basis.
Why we measure
Reflects overall business activity and output and enables the Group to forecast future capacity requirements.
Land creditors as a % of net assets1
22.5%
Definition
Land creditors divided by net assets.
Why we measure
Ensures that the Group is maintaining a robust financial position when entering into future land commitments
Net cash1
£276.5m
Definition
Cash and cash-equivalents plus non-current and current interest-bearing loans and borrowings.
Why we measure
Illustrates the Group’s overall liquidity position and general financial resilience.
Land portfolio gross margin
25.0%
Definition
The expected gross margin after sales and marketing costs of land we hold in our short-term land portfolio.
Why we measure
Indicates the earnings potential of current and future land development and the sale of associated homes.
Non-financial Targets
Greenhouse gas (GHG) emissions intensity
1.82
Definition
The GHG emissions intensity reflects our scope 1 and 2 emissions (tCO2e) per 100 sq.m of completed floor area. It includes business travel via company cars, fuel and energy used on sites and in offices.
Why we measure
This is one of the key measures we use to track our progress on reducing our impact on the environment. There is also a business benefit from increased operational efficiency and reduced cost of fuel used.
Waste intensity
8.72
Definition
Waste intensity reflects tonnes of construction waste per 100 sq. m of completed floor area.
Why we measure
This is one of the key measures we use to track our progress on reducing our impact on the environment. There is also a business benefit from the reduced cost of materials purchased and waste generated in the construction process.
Voluntary employee turnover
27%
Definition
The percentage of leavers during the year by reason of resignation or retirement as a proportion of total employees at the end of the year.
Why we measure
The quality of our people and the decisions they make are fundamental to the successful implementation of our strategy. Low employee turnover supports greater depth of experience, continuity and development of skills within our teams.
Customer satisfaction
5 star
Definition
The annual Home Builders Federation’s customer satisfaction rating based on the National House Building Council survey which new home buyers receive.
Why we measure
Providing an excellent customer experience is one of the Group’s five strategic priorities.
Annual Injury Incidence Rate (AIIR)
468
Definition
AIIR represents the number of accidents in the year normalised per 100,000 people working on site.
Why we measure
The safety, health and welfare of everyone who is part of our operations is our number one priority.
PRS/Affordable unit completions
35.1%
Definition
Proportion of unit sales of homes recognised in the year to the Private Rented Sector (PRS) or affordable.
Why we measure
Selling homes through a range of partnerships and tenures is one of the Group’s five strategic priorities.
