Crest Nicholson is well placed and sufficiently capitalised to take advantage of the long-term growth opportunities. Our Group strategy seeks to build on our strengths and address the challenges we face, and consists of five strategic priorities:

Our priorities

Placemaking & Quality

Placemaking & Quality

We invest in placemaking and design to develop high quality, attractive, sustainable communities. We aim to create developments our customers are proud to call home.


Land Portfolio

We have a well located, flexible portfolio which supports our operational needs and enables us to deliver combination schemes working collaboratively with others.

Operational Efficiency

Operational Efficiency

We continue to focus on operational efficiency, identifying ways to improve what we do, with greater consistency, discipline, benchmarking and measurement.

Customer Service

Five-Star Customer Service

We follow rigorous quality control processes to complete each build stage to a high standard and sales, site and customer service teams work together to provide excellent service, product quality and support at each stage of the purchasing journey.

Multi channel approach

Multi channel approach

We continue to build on our reputation as a trusted partner of choice to deliver homes in partnership with the public sector, Private Rented Sector providers and Registered Providers.

Strategy wheel

Our priorities are underpinned by our four foundations

Safety, Health and Environment

Our number one priority. We strive for continuous improvement and set the target to be among the industry leaders for safety performance.

Sustainability & Social Value

The nature of our business means we can make a sizable positive contribution both environmentally and socially through our operations and the creation of new homes and communities.


The quality of our people and the decisions they make are fundamental to the success of our business. We continue to focus on increasing the diversity of our workforce and are an inclusive employer.

Financial Targets

Our strategy focuses on maintaining an efficient operating model that converts our land into developments which deliver attractive returns, by way of increased margins and return on capital employed.

Our values

Our values underpin how we implement our strategy, defining who we are and how we do business