Final Piece of the Parkland Revealed at Park Central

Developed in partnership between Crest Nicholson Regeneration, Birmingham City Council and Optima Community Association, Park Central is a large-scale regeneration project in Birmingham city centre. More than a decade since construction began, there are now more than 1,100 people living at the 61 acre development.

Located between the two Central Plaza buildings (the central phase at Park Central), the brand new park link measures 2,000 square metres and boasts a public podium lined with raised granite beds planted with a spectacular array of ornamental grasses and herbaceous perennials. These are under-planted with a multitude of bulbs to provide ever-changing, year round interest whilst being low maintenance and drought tolerant at the same time.

Following its launch, the park link is now open to the public for the first time.

Debbie Aplin, Managing Director of Crest Nicholson Regeneration said: “This is a significant milestone for Park Central as the opening of the park link symbolises the completion of the parkland at the development.”

Standing at the entrance of the new park link is a 2.7 metre sculpture that was created by local artist, Jo Naden. The artwork was commissioned by Crest Nicholson when construction began in 2003 to signify the innovative partnership between the housebuilder, Birmingham City Council and Optima Community Association.  

Debbie said: “The sculpture at the centre of the park link represents principles of birth, regeneration, community, partnership and inclusivity – all of which have been key to Park Central throughout the years and still are today.

“Park Central is a fantastic example of partnership working and I am very proud of what we have achieved to date at the development, helping to transform a former no-go area in to a place that people are happy to call their home.”

Jonathan Webster, Principal Landscape Architect at Landscape Practice Group, Birmingham City Council said: “Working together, Birmingham City Council, Crest Nicholson and Optima have delivered eight acres of public open space, giving local people a place to relax, exercise and enjoy time with friends and family. Park Central is a perfect example of regeneration in a city centre.”

Park Central already benefits from two large parks, Moonlit and Sunset Park, which are now joined together by the new park link.

Simon Kimberley, Executive Director at Optima said: “It has been 14 years since work first began at Park Central and it is incredibly rewarding to see the initial vision come to life. The opening of the park link joins together both sides of the development, allowing residents to make the most of their parkland surroundings.”

Park Central has proven exceptionally popular over the past 12 months, with the last penthouse apartment in Central Plaza being sold this month. The latest phase, Madison Walk has now been launched, with a range of houses and apartments now for sale.

For further information about Park Central visit

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