New Build Properties Broaden Their Appeal

New build properties deliver the highest build quality and offer the widest market appeal, according to over two thirds of house buyers surveyed in a new industry report. The findings reiterate the resurgence new build homes have enjoyed in the past decade, as they now rival the attraction of their second hand and period property equivalents.


Annette Cole, Sales and Marketing Director, Crest Nicholson Eastern, explains: "While this report is new, it emphasises that the appeal of new build properties remains consistent, and reflects the precision with which housebuilders develop for contemporary buyers.


“The majority of buyers who favour new builds do so because of the pristine condition their property is completed in. The homes don't require any modernisation or refurbishment and offer a blank canvas that owners can furnish to reflect their tastes. High end kitchens and bathrooms come as standard, minimising the hassle endured by many who have to replace sanitaryware and kitchen units before they can start decorating.


"The specification of fixtures and fittings across Crest Nicholson’s new build homes is also exceptional and, with a selection of bonus features such as woodburners, sun rooms and double doors pre-installed in certain house types, there is little that our buyers need to implement themselves.


“Additionally, floor plans are thoughtfully calculated from the inception of the build, unlike many period homes where the original floor plans are outdated and need adapting to accommodate contemporary lifestyles.


“This is particularly prevalent in kitchens which, in period properties, they are often small and located to the periphery of the living accommodation. However, with buyers now utilising kitchens as the heart of the family home, we have implemented various measures to ensure that kitchens occupy a central point in a household. For example, in each house type at The Oaks, the kitchen either extends into a breakfast or a dining room, enabling busy mums to keep an eye on their children as they eat or do their homework at the table.


"The proportion of bedrooms has also become an increasing priority for new build buyers, who have previously been frustrated by box rooms common in period properties. As such, in four-bedroom properties at The Oaks, we have ensured that three bedrooms at least are generous doubles, while the fourth bedroom is a spacious single, with room for plenty of furniture and storage alongside a bed.


“Master bedrooms remain a determining factor for house buyers too, who expect en suites and built-in wardrobes to come as standard; in response to this, all of our houses at The Oaks offer master en suites, offering both convenience and privacy in a busy household.


 “Garages are also shown to harbour great appeal for purchasers and again, given the spacious, semi-rural location of The Oaks, we have been able to offer garages or designated parking spaces for all of our residents.


“Finally, the land around a property is shown to be of the utmost importance to potential purchasers, who don’t just want their own gardens to look attractive, but to enjoy a stunning setting as well. Given The Oaks’ tranquil, countryside location, the site not only offers landscaped communal gardens on site, but also mature woodland too, offering residents plenty of opportunities to enjoy the great outdoors adjacent to the development.”


Currently available at The Oaks is a collection of two and three-bedroom houses priced from £300,000 and four-bedroom family houses priced from £395,000. For further information, please contact the sales and marketing team on 01342 778 193 /

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