Encore Offers Investor Incentive in Challenging Market

With news of a reported 10% decline over the last six months in the number of rental properties available on the market while the number of potential tenants in the market is rising*, investment opportunities at Crest Nicholson’s Encore development in Maidstone, Kent will be music to investors’ ears.

Crest Nicholson is offering investors a two year top-up of rental yields to 7% across the mix of 15 two and three-bedroom cottages and four-bedroom houses. Attracted by the traditional design, exclusivity of the development and its location in the centre of Maidstone, this collection of homes appeals to a variety of tenant, from young professionals and commuters to growing families and downsizers.

Sue Taylor, New Homes Director for RPC Land & New Homes, said: “Maidstone appeals to people at all stages of life, thanks to its great amenities and fantastic schools, which are a big draw of the area. Kent’s rental market has been very strong over the past few years; demand from high quality, professional tenants is far outstripping the supply of suitable homes in the area and high rentals prices are regularly achieved.

“Encore is one of the few newly-built developments in the area which is appealing to both investors and tenants, as neither need worry about anything breaking down or requiring repair; even redecorating is unnecessary. These homes offer peace of mind on both sides.”

Annette Cole, Sales & Marketing Director for Crest Nicholson Eastern, said: “Crest Nicholson always aims to build homes to meet local demand and we developed Encore with both investors and owner occupiers in mind. We are delighted to offer our 7% rental yield scheme to buy-to-let landlords. Investors at Encore can rest assured that they are achieving strong rental yields in an area where demand has remained high throughout the economic downturn and continues to be popular with young professionals and families. Investors can feel confident of a very favourable return on their investment at Encore.”

Encore is based on Hastings Road, close to the town centre of Maidstone. The traditional styling of the houses and the small number on offer means the homes will suit all types of purchaser, from first time buyers looking to be close to the town centre, to families and downsizers looking for a quiet and convenient way of life. All homes come with a good sized garden and the three and four-bedroom houses all have en suites to the master bedroom. Every property comes with a private parking space, with several homes benefitting from two spaces.

Maidstone offers residents the best of both worlds with its historic heritage mixed into a modern town centre. Situated on the River Medway, its first bridge was built in medieval times and the town centre still has many of its original historic buildings giving it a sense of character. For the needs of the modern consumer the town offers a fantastic mix of shopping and socialising venues including the two shopping centres – Fremlin Walk and The Mall and plenty of bars and restaurants to enjoy after a long week at work, such as the new Lockmeadow Centre.

Maidstone offers purchasers fantastic connections both into and away from London, with easy access to the M20 and the Channel Tunnel as well as the M25 and M26. Maidstone West station offers services to London St Pancras on the High Speed 1 line in under an hour or Charing Cross station in one hour 20 minutes, while Maidstone East offers links to London Victoria in under an hour.

For more information or to visit the showhome, please contact the Sales & Marketing Suite, open 10am-5pm Thursday-Monday, at Hastings Road, Maidstone, Kent ME15 7SG, on 0845 894 5518 or e-mail encore@crestnicholson.com. Alternatively please visit www.crestnicholson.com/encore.

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