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Our strategy guides us in setting our priorities and measuring our performance.

During 2018, we reviewed our business strategy to ensure we continue to respond effectively to current and potential future market conditions. This has resulted in two clear strategic priorities around delivering long-term shareholder value and maximising operational efficiency.

These two strategic priorities are supported by four other key areas of focus that will drive business performance and delivery quality homes and communities that meet our customers' and communities' needs.

We assess our performance in achieving our strategic priorities and other key areas of focus through Key Performance Indicators.

Strategic Priorities


Deliver long-term shareholder value and maximise operational efficiency

We are prioritising cash generation and dividends, maximising value in the portfolio and improving operational efficiency.

Areas of Focus


Ensure high levels of customer satisfaction, product quality and place-making

We build high-quality, well-designed homes for our customers and create communities that deliver a lasting economic, social and environmental legacy.

Attract, develop and retain high-performance individuals and ensure the highest safety standards

We promote a strong culture of health and safety and are focused on recruiting and supporting the best people in our industry.

Continually improve environmental, social and governance performancE

We deliver quality homes responsibly, integrating economic, social and environmental considerations throughout the business.

Develop lasting relationships with partners and the supply chain

We create mutually beneficial and strategic partnerships with landowners, financial institutions and our supply chain to create new opportunities, help secure planning and bring forward developments in a timely and efficient manner.
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