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Monksmoor Park

Business Model

At every step of the process we aim to create value for customers and stakeholders.

Our business model is built on creating value for all our stakeholders. To grow our business sustainably we focus on long-term value creation -- using our unique blend of experience and skills to deliver quality homes that meet our customers’ needs.

Key Resources


Working capital and a strong balance sheet.

Natural and physical

Well-located land and the materials and resources we use to build homes.

People and know-how

Employees’ and supply chain skills, knowledge, experience and expertise in masterplanning, design and build.

Relationships and networks

Relationships with customers, local authorities, landowners, government, industry and communities.

How we add value

Planning and design

Expertise and partnership to achieve complex planning consents, with and for, local stakeholders. Creating vibrant communities with a blend of products and tenure. Outstanding masterplans including supporting social infrastructure.


Championing best practice in build quality and managing waste and materials effectively. Well-managed sites leading the industry in considerate construction, health & safety and waste management. Working with our supply chain to build long-term relationships.

Customer service

Meeting our customers' needs for homes that people really want to live in. Offering experienced support and buying advice throughout the house buying process. Providing the best possible customer experience from initial contact to aftercare.

Legacy and stewardship

Innovative infrastructure to support the creation of new communities, e.g. Community Interest Companies to own and manage communal assets. Enduring and affordable management solutions that help secure the long-term future of the places we create. Providing financial contributions to the adoption of local public infrastructure.

Delivering Sustainable Value

Our well-established business strategy is a key enabler in unlocking the potential of the resources we rely on to deliver value for our investors, our customers and society.

Employment and economic growth
  • £51.2m

    wages and salaries paid

  • 62.0p

    basic earnings per share

  • £731.3m

    supply chain contribution charged against revenue

  • £38.2m

    tax contribution

Low impact new homes
  • 44%

    of our homes have at least one type of renewable energy

  • 16.6%

    lower average carbon emissions from our new homes than current regulations demand

Skills for the future
  • 22.8 hours

    average hours of training per employee

  • 9%

    of our workforce are apprentices

  • 577

    employees participated in the Delivering Professional Excellence programme

  • 92%

    of graduates continued employment

New homes and community infrastructure
  • 2,870

    units delivered

  • 14.5%

    of our annual turnover goes into social housing and infrastructure

  • £744m

    commitment to affordable housing subsidy (off site and on site)

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