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Award-winning developer Crest Nicholson has welcomed a new business to its Centenary Quay development in Woolston, Southampton.

Florist ‘Blooms by Jo’ has become the fourth business to open at the Woolston site in twelve months.

Situated just next door to the sales and marketing suite, ‘Blooms by Jo’ is the creation of Jo Saw, a qualified balloons decorator-turned florist.

Before opening shop at Centenary Quay, Jo consulted Spencer Bowman, the entrepreneur behind Southampton chains Mettricks, Vospers, and Supermarine – all already established at Centenary Quay. Reassured, and having seen first-hand the success of Bowman’s enterprises, Jo didn’t delay.

“Blooms gives residents at Centenary Quay yet another option”, she said. “As well as serving as a florist, Blooms is also a one-stop-shop for all resident’s party needs as we also provide candles, cards and wrapping paper.

“Centenary Quay was a logical choice. The development has great footfall and is fast becoming a destination for visiting in its own right.”

Jo set-up her first florist six years ago in the Midlands and has been in Southampton for the last two years. Previously based at Warsash, a month in to life at Centenary Quay it’s a case of so far so good.

“Feedback has been really positive. It’s sad to have seen a decreasing number of florists over the years, but Blooms has proved there is still very much an appetite for them!”

Marcus Evans, Sales and Marketing Director at Centenary Quay, said: “Blooms by Jo is a great addition to our thriving waterside community at Centenary Quay.

“We were keen to have Jo on-board from the moment she approached us and it’s great to be supporting local business. We encourage everyone to come along and visit Centenary Quay”

Blooms is open from 8:30 - 17:30 Monday to Friday and 8:30 - 14:00 on Saturdays.