New Shoreditch Property Hits a High Note with Buyers

Ixia, Crest Nicholson’s new flagship development in Shoreditch, last week (Thursday 5th July) opened its doors and showcased its fabulous new show apartment to prospective purchasers. Five homes have already been snapped up and with several more sales in the pipeline, the outlook for Ixia is extremely bright. The number of homes sold illustrates the fact that high quality, well designed properties are much in demand and sell well in central locations such as Shoreditch.

Located just minutes from Old Street Roundabout in N1, the development comprises a mix of 48 private one and two-bedroom apartments and two and three-bedroom penthouses and 22 affordable apartments.

The new two-bedroom show apartment demonstrates the high-specification luxury that buyers at Ixia can expect. All homes offer spacious open-plan kitchen/dining/living areas which feature high gloss kitchen cabinets with stone worktops. Other features include underfloor heating throughout, comfort cooling, a full house ventilation system allowing for fresh filtered air 24 hours a day and a heat recovery system.

Julia Reynolds, Sales & Marketing Director for Crest Nicholson London, said: “Whilst the London property market hasn’t been as adversely affected by the recession as other parts of the country, it remains a challenging market with extremely savvy purchasers. However, if a property hits all the right notes with a buyer in terms of quality and location, there is high demand and they do sell well, even off-plan as evidenced by the very positive response to the launch of Ixia.

“Crest Nicholson tailors every aspect of its developments to their individual location. The property mix we’re creating at Ixia is urban and design-led, in line with the aspirations of Ixia’s target market as well as the style-driven ethos of Shoreditch and Hoxton. The sort of comments we have received so far echo this, with feedback being that customers appreciated the contemporary, stylish design and layouts of the apartments, along with the exceptionally high specification – and all at sensible prices. The unusual façade is also particularly appealing with buyers stating it was unlike any other developments in the area.”

Combining contemporary design with clever technology, both externally and internally, Ixia is a striking and stylish development. Comprising one and two-bedroom apartments with balconies and two and three-bedroom penthouses with terraces, the open-plan apartments have been designed specifically for buyers seeking a home that offers a contemporary interior and high end specification in a hip London location. The eye-catching exterior will create a new landmark for Old Street, with its stunning exterior titanium shutters which clad the facade, allowing residents to make their own adjustments for privacy, light and shade.

To complement the bold architecture and interiors of the development, Crest Nicholson has taken a fresh look at the way information is provided to prospective purchasers. The marketing suite has been specially created for Ixia and purchasers will be able to use the latest technology, including iPads, to browse the available properties and information about the surrounding area.

To make an appointment to view the development, contact the Sales & Marketing Suite, open 11am-7pm Monday to Friday and 11am-4pm Saturday/Sunday, at 120-132 East Road, London, N1 6AA on 0207 101 0214. Alternatively, visit

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