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Want to improve the return on your investments? - Look to Priory Point

Award winning house builder Crest Nicholson is encouraging potential investors to act now if they want to secure the high rental yields that the properties at its popular Reading development can deliver. Situated on Southcote Lane and conveniently located within walking distance to all the local amenities and public transport, the one and two bedroom apartments at Priory Point can provide strong returns of up to 7%.

Priory Point is currently generating significant interest from renters who commute to London, as the town centre and Reading train station are just a 20 minute walk away. With work underway on improving Reading’s rail links, the area is set to continue to be even more popular with these commuters. Reading is already one of the country’s busiest stations and with a further five platforms and new entrance being built; increased numbers of city workers could be tempted to commute from Reading. This provides an ideal opportunity for investors looking for high rental yields.

Maz Porter, New Homes Manager at estate agents, Haslams, said: “Increased demand from the private rented sector has resulted in a surge of investors looking to capitalise on rising rental yields whilst also benefitting from improved availability and affordability of buy-to-let mortgages. We’ve had a number of investors buying apartments at Priory Point which they’ve been able to let quickly to high quality tenants who want to live in high quality apartments in an excellent commuter location.”

Christine Tiernan, Sales and Marketing Director for Crest Nicholson South, comments: “Reading already offers easy access to London, but the impending improvements to the rail links will have a big impact on the city when they are completed in 2015 and will position the town as one of the top commuter hotspots. There are few new build developments in the area so now is the chance for buyers to secure one of these apartments before they get snapped up.”

The apartments – which combine classic design with sustainable materials – are also ideal for purchasers looking to downsize to a smaller home in stylish surroundings. Built to the high specification associated with Crest Nicholson, the apartments provide fully fitted kitchens in a choice of styles and colours complete with stainless steel Bosch appliances. All bathrooms and en-suites contain classic white Roca suites, complemented by chrome Hansgrohe taps and fittings including a heated towel rail. Purchasers will also be able to personalise their homes with a choice of flooring and tiling.

Priory Point offers the perfect combination of town and country living, with the shops, bars and restaurants of Reading town centre within walking distance, and the open vistas of Prospect Park just behind the development, as well as the lakes and waterside walks around the Kennet and Avon Canal just a mile away. The development is ideally located for commuters, situated along the ‘M4 corridor’ with easy access to Slough and Windsor, the M25 and London, as well as Swindon, Bristol and Wales to the West.

Prices for one bedroom apartments start from £149,950 and £189,950 for a two bedroom apartment. To visit the show homes or for more information, please visit the Sales and Marketing Suite at Priory Point which is open daily (10am – 5pm) or contact the Sales Advisors on 0870 755 0838 or Alternatively, visit

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