Shoreditch Property Wins Race for Buyers

Despite various reports of the negative effect that this year’s ‘summer of sport’ has had on the UK property market, a new Shoreditch development has bucked the trend, with a surge of purchasers snapping up apartments at Crest Nicholson’s new Ixia development in Shoreditch. 17 apartments have sold in the last six weeks.

Julia Reynolds, Sales & Marketing Director for Crest Nicholson London, commented: “Despite reports to the contrary, from our point of view the property market held up well during the ‘summer of sport’. Ixia continues to buck the trend in the wider property market receiving extremely strong visitor numbers and the development is selling exceptionally well which is testament to the development’s quality and desirable location.

“The real draws for buyers are the high specification on offer at Ixia combined with its location close to a range of transport links and to vibrant Shoreditch and the City. There is little else of comparable quality and value in the area. The development is therefore appealing to a broad spectrum of buyers, as we’ve sold a range of apartments, from stylish one-bedroom apartments to spacious, luxurious penthouse flats. Pleasingly all purchasers to date have been London residents which means a thriving sense of community should be created very quickly when residents move in.”

Located just minutes from Old Street Roundabout in N1, the development comprises a mix of 48 private one and two-bedroom apartments and two and three-bedroom penthouses and 22 affordable apartments.

The new two-bedroom show apartment demonstrates the high-specification luxury that buyers at Ixia can expect. All homes offer spacious open-plan kitchen/dining/living areas which feature high gloss kitchen cabinets with stone worktops. Other features include underfloor heating throughout, comfort cooling, a full house ventilation system allowing for fresh filtered air 24 hours a day and a heat recovery system.

Combining contemporary design with clever technology, both externally and internally, Ixia is a striking and stylish development. Comprising one and two-bedroom apartments with balconies and two and three-bedroom penthouses with terraces, the open-plan apartments have been designed specifically for buyers seeking a home that offers a contemporary interior and high end specification in a hip London location. The eye-catching exterior will create a new landmark for Old Street, with its stunning exterior titanium shutters which clad the facade, allowing residents to make their own adjustments for privacy, light and shade.

To complement the bold architecture and interiors of the development, Crest Nicholson has taken a fresh look at the way information is provided to prospective purchasers. The marketing suite has been specially created for Ixia and purchasers will be able to use the latest technology, including iPads, to browse the available properties and information about the surrounding area.

To make an appointment to view the development, contact the Sales & Marketing Suite, open 11am-7pm Monday to Friday and 11am-4pm Saturday/Sunday, at 120-132 East Road, London, N1 6AA on 0207 101 0214. Alternatively, visit


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