When searching for the perfect home, it’s easy to get caught up in the finer details – how many bedrooms you need, the style of the kitchen or whether there’s space for a home office. But for many buyers, what’s outside the front door is just as important as what’s inside.
A strong community can turn a house into a home, offer a sense of belonging, security and connection. Here’s how new home developments are designed to bring people together and create thriving communities.
The growing importance of community living in homebuying
According to new research from Rightmove and the Home Builders Federation (HBF), today’s homebuyers are more focused than ever on finding a home within a supported and connected community. In fact, 57% of respondents rated ‘friendly neighbours’ as an important factor when choosing where to live, while 85% prioritised a ‘sense of safety’.
The research also found that access to green spaces, well-maintained surroundings and shared amenities play a big role in overall happiness and satisfaction, showing that a great neighbourhood is more than just a home.
Why new build developments are great for building communities
Unlike older neighbourhoods, where a sense of community takes years to develop, new home developments are designed with connection in mind from day one. Thoughtfully planned layouts, shared spaces and local amenities make it easy for residents to meet, interact and build relationships. Here are some of the ways new build communities help to create a sense of belonging.
Handy local amenities
A well-connected, amenity-rich neighbourhood doesn’t just make life convenient; it helps bring people together. The Rightmove and HBF research found that 52% of buyers consider easy access to shops, cafés, and leisure facilities a key factor in their homebuying decision.
New build developments often incorporate a range of amenities such as shops, playgrounds and schools offering residents everything they need within walking distance. This makes daily life easier and encourages people to engage with others in their local community.
Places to meet and socialise
Outdoor spaces play an important role in wellbeing and social interaction. Many new build communities feature parks, nature trails, cycle paths and communal gardens which gives locals a place to relax, exercise and meet others.
Wheher it’s children playing in a safe playground, dog owners chatting on their morning walk, or neighbours gathering for a summer BBQ, these spaces of a new build development encourage spontaneous conversations and friendships.
Safe and well-maintained environments
A clean, well-kept neighbourhood helps people feel safe, secure and happy where they live. In fact, the Rightmove and HBF research found that 85% of buyers value a sense of safety, while 75% prioritise cleanliness and upkeep.
New build housing developments are designed with this in mind, with well-lit streets, smart landscaping and dedicated maintenance teams to ensure everything stays in great shape.
Investment in the future
New build communities don’t just benefit residents, they also contribute significantly to the wider local economy. Recent research from the HBF found that homebuilders invest over £50 billion annually in the UK economy, including £630 million in new and improved schools and £200 million in open spaces.
This long-term investment ensures that new communities have the infrastructure and support they need to grow, both for today and for years to come.
A Crest Nicholson community
At Crest Nicholson, we’re proud to offer more than just homes – we're committed to building new home communities that people want to be a part of.
If you’re in search of a place where you can truly feel at home, Crest Nicholson has the perfect community for you. Explore our new build developments for sale and find a place to belong.
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