Customers

2007 we said 2008 we did In 2009 we will
Develop better understanding of the customer experience and views in our leading sustainable communities. Piloted a questionnaire for those registering an interest in our One Brighton development Extend our research to other exemplar developments.
Improve sustainability information for customers in our marketing material and home user guides for all Crest Nicholson homes. Updated our Home User Guide, to comply with Code for Sustainable Home requirements. Conduct in-depth Post Occupancy Evaluation on one of our developments.
Incorporate sustainability questions into our quarterly customer surveys. Rescheduled to FY09 when new approach to customer satisfaction survey will be launched. Incorporate sustainability questions into improved customer satisfaction survey process.
Increase access to home ownership through affordable housing and by introducing schemes to assist first time buyers. Crest Nicholson EasyBuy scheme continued.
Promoted a range of Government schemes: First time Buyers’ Initiative, MyChoiceHomebuy and OwnHome.
Continue Crest Nicholson EasyBuy scheme.
Actively work with Government/Agencies to deliver homes to the various assisted schemes.
Use independent financial advisors for every sale, ensuring our customers understand whether they can reasonably afford the purchase of their home. Crest Nicholson has ensured independent financial advisors are available to all our customers. Continue to provide this service, ensuring that customers understand the financial responsibility of home ownership.
Achieve 80%* or over for overall satisfaction ratings (customer sales, build quality and after sales services). Revised measure to use HBF data.
Achieved 81.7%
Maintain target.
Achieve a score of 8/10 or over for recommending a friend. Revised measure to use HBF data.
FY07 score of 75% improved to 79% in FY08.
Set new targets.
Maintain zero breaches on codes for advertising and marketing, including the British Code of Advertising. Maintained zero breaches. Continue to maintain zero breaches.